October 12 – 15, 2021

What is Virtual

For Copywriters Everywhere,
There’s Nothing Like AWAI’s FastTrack to Copywriting Success Bootcamp!

For 24 years, copywriters worldwide have called AWAI’s FastTrack Bootcamp the “rocket fuel” that launched and propelled their writing careers.

It’s where writers from all age groups, backgrounds, experience levels, industries, and niches come to hear the latest writing secrets from top experts… learn up-to-the-minute industry trends… discover the hottest writing opportunities… and make life-long connections with marketers and insiders who can impact your career.

If you’re a copywriter – or aspire to be one – Bootcamp is your total immersion into our exciting and lucrative world.

Why Bootcamp Now?

Copywriters are Needed Now More Than Ever!

“The Big Story” is still developing unfolding coming into focus

Millions of companies forced to embrace digital marketing because of the pandemic just to survive… were blown away by their success!

They attracted more customers, developed better relationships, and, in the end, sold more and enjoyed bigger margins than the “old” methods.

This “mad rush to digital” caused what industry experts call “The Leap” – 10 years of anticipated digital marketing growth… in just 90 days!

And because digital marketing is driven by copy and content – the demand for skilled copywriters has gone through the roof!

That’s why this year’s focus at Bootcamp is all about two things:

  • The copy businesses need most, and…
  • Getting you the skills so that you can connect with clients FASTER! And we’ve invited some of the biggest and most successful copywriters, marketers, and industry influencers to help you.

And we’ve invited some of the biggest and most successful copywriters, marketers, and industry influencers to help you.

A Veritable “Who’s Who” of Direct Response

Only at AWAI’s FastTrack Bootcamp will you experience
THREE ACTION-PACKED DAYS learning “real world” copywriting skills and marketing techniques from today’s top industry experts

This powerhouse lineup features some of the most accomplished writers and marketers in their fields – who promise to leave nothing on the table when it comes to sharing their deepest insights as to what works and what businesses need today.

The Power of “Un-Marketing” with Scott Stratten

It’s one of the fundamental rules AWAI teaches new copywriters: People don’t like to be sold. In his presentation, Scott takes that “truth” and shows you how to write in such a way that you build trust and connections – so that your reader sees your solution as the natural choice.

Wake Your Inner Iconoclast with Terri Trespicio

It’s easy for new writers learning the foundational writing skills every new writer needs to learn to sound like every other writer when they write. Terri makes sure that doesn’t happen from the get-go – by showing you how to access your “hidden creative genius” to stand apart as a writer.

Offers that CRUSH – How to Make an Offer So Good that Your Audience Would Feel Stupid for Not Buying It, with Jason Fladlien

The title of his talk says it all. The Big Idea, the headline, the lead, proof – all crucial elements of any sales presentation. But the ONE THING that can clinch a sale in copy is a great offer. And nobody is better at creating offers – and making them “pop” in memorable ways – than Jason.

Double Your Earning Power Through Content Marketing with Brian Clark

Why settle for one paycheck when two are within easy reach? In this must-see presentation, the legend who practically invented modern-day content marketing — shares his latest mission… and the one non-writing skill companies need even more than content right now that only copywriters can deliver.

An Untapped but Lucrative Sweet Spot in the Copywriting Industry, with Steve Slaunwhite

So many copywriters dream of settling into to a niche and a copywriting specialty where the pay is great, and the demand is never-ending. Steve’s not spilling the beans on this one until showtime, but rest assured, nobody knows where the money and demand is like this “master of B2B copywriting”

The Ultimate Marketing Tool for Growing Your Business, with Ilise Benun

Since she started working with AWAI members about a decade ago, Ilise has built a growing army of appreciative admirers. How? By showing new-to-the-market copywriters the best and fastest way to confidently and effectively land that all-important first client – and this year she promises to do the same for you. 

How to Take Advantage of the Insatiable Demand for Writers Who Know How Google Works, with Russ Henneberry

Good content is one thing. Content that Google loves exists on a whole different level. Lucky for you, Russ has been following Google and the search leader’s ever-changing algorithms for his entire career as a marketer. And he’s boiled the secret to writing “Google-loving” content down to the ONE THING any writer can do.

Copy is the Least Important Element of Any Promotion – Until It’s Not, with Brian Kurtz

As the man who oversaw marketing at Boardroom Inc. for decades, no one worked with as many iconic master copywriters as Brian – including the legendary Gene Schwartz and one of the greatest copywriters of all time Gary Bencivenga. Like others, he’s keeping presentation details close to his vest. But rest assured – you’re going to get some amazing insights into how some of the best copywriter in the industry worked their magic!

Again, this is just a fraction of what’s to come over three-action-packed days at Bootcamp…

And remember — things are moving so fast in the world of ecommerce and direct response that many are waiting until showtime to reveal their topic!

You'll also learn from …


Bootcamp’s All-New Virtual Experience!

These days, it’s all about your comfort,
your safety and your peace of mind.

We’re all looking forward to the day when we can all get together again at our home base in Delray Beach, Florida…

But given all the NEW demand for copy…

And the massive OPPORTUNITY for writers today…

We simply can’t wait!

And with so many great speakers… so many amazing and informative breakout sessions and presentations… and so many opportunities to connect with writers, marketers, and experts who can accelerate your career…

We don’t want you to miss a single thing!

So this year, we’re bringing the Bootcamp experience to a brand-new interactive digital platform that will put YOU in the driver seat…

You’ll be able to choose which sessions you attend.

You’ll be able to participate in breakout sessions with experts, ask questions, and network directly with marketers and writers.

You’ll be able to create virtual rooms where you can invite fellow writers – even our guest experts – to join you and dig into topics deeper.

For instance…

Let’s say Bootcamp favorite, legendary copywriter, and author of more than 100 books, Bob Bly finishes up his presentation “from the stage.”

Rather than having to chase Bob down in the hotel lobby during a break… or wait for dozens of fans to finish talking to him…

Bob will enter a virtual room. You can choose to join him, ask him questions, ask him to go deeper into his presentation topic, engage with other attendees, and more…

All from the comfort of your home!

Or, maybe during one of our popular Copywriter Panel Sessions you have a question you want to ask. Rather than getting up in front of 400 people and waiting your turn for the mic, you simply post your question, and our moderator will ask it on your behalf.

Easy AND entirely interactive!

That’s not all…

You’ll have access to the entire Bootcamp agenda online, so you can create your personal schedule…

You’ll have a roster of attendees and the ability to message them privately…

Instantly access speaker bios, accomplishments, websites and contact information…

You can contact AWAI’s Katie Yeakle, Rebecca Matter and other top members of the AWAI staff anytime you need us…

There’s a virtual café you can enter and start a conversation or join one that happens to be underway…

If you missed a presentation because you had to step out – no worries! You can catch every minute of it in the “completed presentations” room…

And this is huge – all Bootcamp-related workbooks, guides, templates, speaker-related notes, and resources are waiting for you in one easy-to-access spot!

Plus, many more surprises you’ll discover when you start exploring the Bootcamp Virtual Platform.

So, if you’re thinking that experiencing Bootcamp 2021 virtually is nothing more than watching one speaker after another on your computer or phone…

You’re in for an eye-opening treat!

In fact, many conference attendees who have used this platform before say it’s even better for catching what can sometimes feel like a firehose of valuable information…

Because you control the flow!

And just think: No airports full of people… as well as huge savings on air travel, hotel stays, food, Ubers, and all the other expenses associated with cross-country travel!

Not to mention the overarching benefit of a virtual Bootcamp: Your safety.

Your FastTrack to Copywriting
Bootcamp Ticket Includes…


Who Should Attend?

AWAI’s Bootcamp & Job Fair has something .

If you’re new to the industry…

…it’s your chance to connect important players and industry influencers… learn the basics and broaden your writing skills… explore lucrative writing niches… and see, first hand, the sheer scope and vastness of this exciting opportunity before you.

If you’re an aspiring writer…

…Bootcamp is where you’ll deepen your understanding of the writing process… learn new skills…. start building your success network… make invaluable contacts… and connect with copywriters who were once in your shoes, happy to help you lay down your own path to success.

If you’re already writing…

…learn the latest in what’s working NOW in our industry… expand your professional network… get to meet and network with A-level copywriters… get a deeper understanding of the higher-paying projects… and more.

What’ll Happen Once You’re Here

You'll Learn …

The direct marketing industry changes FAST. What marketers need from copywriters changes FAST. And with 10 years of ecommerce growth in just 90 days – the demand has never been so great. Not only is Bootcamp the place to brush up on core writing skills every year – it’s the best way to know what’s working NOW, in today’s fast-paced and ever-changing direct marketing environment.

You'll Meet …

After 24 years, Bootcamp has become the place for A-list writers, industry influencers, copy chiefs, and marketers to gather and grow together. Whether virtually or in person, this is where friendships and important professional contacts are made and blossom over time: “copy buddies” you can bounce ideas off… working writers you can turn to for advice and direction.

You'll Be Inspired …

Until you’ve experienced the energy of a FastTrack Bootcamp, there’s no way to know just how massive… fun… lucrative… and in-demand copywriting really is.

Bootcamp opens your eyes to all of it: the dozens of niches you can write for… the massive demand for new writers… the money you can make as a writer… and all the people and resources available to you when you’re ready to be successful. It’s like having your very own 400-person support team – and you can’t help but leave excited, confident, and inspired!  


Something for Every Writer, Every Niche

Have a niche in mind and want to take your writing to the next level?

Or maybe you’re one of the many Bootcamp attendees still looking for the writing niche that best suits you.

Either way, Bootcamp will help you.

Whether it’s an inspiring presentation from the virtual stage… or an in-depth conversation with an A-level writer you meet in one of the private rooms… Bootcamp has a long history of providing “a-ha moments” that propel writing careers forward.

Just some of the in-demand writing opportunities you’ll learn about at AWAI 2021 FastTrack to Copywriting Success Bootcamp:

*Source for all fees: AWAI’s 2021 State of The Industry Report & Copywriting Pricing Guide

Where Writing Careers Flourish!

Janet Grosshandler

“I landed a couple of gigs out of my first Bootcamp – advertisements and blogs for a health company.”

Steve Coombes

“When I went to Bootcamp, it was like a rocket. I took off in this business and I have not slowed down at all.”

Starr Daubenmire

“Bootcamp was a single investment that has paid me back more than 33 times what I spent on it!

I went from a laid-off corporate worker bee to a freelancer with a set-my-own-hours income of $60,000 … in one year!”

Peter Fogel

“That first AWAI Bootcamp launched me – getting help from master copywriters as I started writing my own samples. This stuff works. I wouldn’t be a copywriter if not for AWAI.”

Christina Gillick

“Bootcamp helped me realize how big this opportunity is and that’s when my business really took off!”

Chris Allsop

“I seem to have gotten my clients either through specs or going to events and getting to know the person leading the event – and going out on a limb and actually submitting spec copy.”

Krista Jones

”I landed my first paid copywriting assignment two months after I attended AWAI’s FastTrack to Success. Six months later, I had all the work I could handle.”

Sean McCool

“Without the relationship with AWAI and Job Fair at Bootcamp, I couldn’t have gotten in front of contacts as easily. Those clients paved the way for thousands of dollars of work.”

Julie Hassett

“ … Bootcamp has given me the tools and connections I needed to launch my career from ground zero to well beyond the goals I set for myself.”


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Scott Stratten

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Scott Stratten

 … the ultimate sales-and- marketing truth slayer — helps organizations see their business through a new lens with his unconventional “unmarketing” views and vanguard approach to building and maintaining real customer relationships.

As the president of Un-Marketing, he has transformed how corporations like PepsiCo, Century 21, Fidelity and Microsoft do business with radical insights on how to engage better with customers through social and viral marketing. Named a top 5 social media power influencer by Forbes.com, Scott elevates the conversation by putting the focus back on what matters most to current and potential buyers.
In 2018, Scott was inducted into the National Speakers Association Hall of Fame.

Drawing from his experience as a marketing industry innovator and the author of four best-selling business books, he convinces audiences to look at the big picture, which is about creating loyal, repeat customers who become brand evangelists because they genuinely love the goods or services you provide. With humor, passion and candor, Scott blends real world strategies with memorable stories that will completely change the way you market and sell, for the better.

Terri Trespicio

Terri is an award-winning writer, speaker, and brand advisor, and works with individuals and organizations to help nail their messaging and engage clients, customers, and fans. Her “Stop Searching for Your Passion” TEDx talk has more than 5-million views to date. She was recently named by HubSpot as one of the “Top 15 female speakers who are killing it” and has been cited as one of the world’s leading creatives by Creative Boom magazine. Her work has been featured Oprah magazine, Marie Claire, Prevention, Business Insider, Forbes.com, and Inc.com. A writer and facilitator certified in the Gateless method for capturing creative genius, she leads workshops to help professionals take their stories and ideas from page to stage and beyond.

Terri presents at conferences across the country, she was rated the #1 speaker at Barron’s Top Independent Women Advisors Summit and How Design Live. Terri is also a stand-up comic and has performed at famous Manhattan venues including Caroline’s, Dangerfield’s, Gotham, and New York Comedy Club. She lives in Manhattan. Visit her at territrespicio.com.

Jason Fladlien

Jason Fladlien is known as the $100-million-dollar webinar man. His pitch webinars have set records in the information, coaching, affiliate, and software space. Not only do many claim him the best webinar presenter out there, he is also considered the best teacher of webinars. He draws upon his eclectic background for inspiration, from being a Hare Krishna monk and a rapper born in raised in the small town of Muscatine, Iowa.

People like Joe Polish describe him as “one of the top 5 living marketers on the planet.” Jason enjoys his role as Chief Strategy Officer and co-founder of Rapid Crush, Inc., a company who has pioneered many different digital-marketing methods that are considered standard today.

Due to his unrelenting passion for achievement, Jason has risen to the top of several industries including selling physical products on Amazon, as well as digital products, software, and coaching. By having so much success in many different areas of business, Jason is often called in by 7, 8 and even 9-figure companies to help them with their marketing.

When he’s not working, he’s enjoying life with his beautiful wife and three children in Southern California. His hobbies include chess, music composition, listening to epic fantasy novels, and hiking with Bryce, his German Shepherd.

Brian Clark

Brian is a writer, traveler, and entrepreneur. He’s the founder of the pioneering content marketing website Copyblogger, the personal growth newsletter Further, and Unemployable — a resource that provides smart strategies for freelancers and entrepreneurs.

In January 2006 when Brian started a one-man website called Copyblogger, it which quickly evolved into an influential digital trade magazine for the content marketing industry. It never took venture capital and made it to eight figures in annual revenue and high profit margins without advertising. The company created software-as-a-service, web hosting, WordPress themes and plugins, courses, and conferences. The Guardian and Advertising Age have recognized Copyblogger as one of the most powerful and influential blogs in the world.

This level of success, plus Brian’s early adoption of online content to fuel startup companies, makes him a recognized pioneer of the now $44 billion content marketing industry.

Steve Slaunwhite

Steve is an award-winning copywriter who loves to teach as much as he loves to write. He is passionate about sharing his secrets to building a thriving copywriting business with anyone who will listen!

He specializes in working with high-profile speakers, consultants, and experts — as well as with CEOs and marketers of B2B companies, helping them create sales pages, email campaigns, ads, white papers, and more that get spectacular results.

Steve is the Simon & Schuster author of The Everything Guide to Writing Copy and the proud recipient of AWAI’s 2016 Copywriter of The Year. He’s been helping companies write marketing copy that sells for more than 20 years and has won multiple awards for his copywriting and marketing work, including the prestigious ACE Award for Direct Mail Copywriting.

Ilise Benun

Ilise Benun is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets, through which she offers business coaching to small groups and 1:1. She is also a national speaker and author of seven books, including “The Creative Professional’s Guide to Money,” and three online courses via CreativeLive — all tailored to the needs of copywriters and other creative professionals.

Since 2008, Ilise has hosted the Marketing Mentor Podcast, and her newest project is her role as “Business Coach” for the Savannah College of Art & Design. Follow her @ilisebenun and get her Quick Tips at www.marketing-mentortips.com

Russ Henneberry

Russ is the founder of Modern Publisher, a community of information product business owners and expert digital marketers. He has executed digital marketing projects for brands like Salesforce.com, Crazy Egg, and Digital Marketer.

Russ has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, stage presentations and his book, Digital Marketing for Dummies.

He recently authored the American Writers & Artists course SEO Copywriting Mastery and Certification.

Russ lives in St. Louis, Missouri with this wonderful wife Sarah, his two amazing children, Thomas and Mary Grace, and an extremely enthusiastic dog name Buck.

Brian Kurtz

Brian has been a serial direct marketer for almost 40 years and never met a medium he didn’t like. He worked for Boardroom for 34 years. Under his marketing leadership, Boardroom’s revenues went from approximately $5 million (1981) to a high of over $150 million (2006).

Brian’s mission for the next 40 years as the Founder of “Titans Marketing” is to be the bridge between the truths of direct-response marketing and all that is considered state-of-the-art direct response marketing today. He has authored two books to date: The Advertising Solution, released in October of 2017, and Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, released in 2019.

Brian writes and speaks regularly (recent content at www.briankurtz.me and www.briankurtz.me/blog). But truth be told, Brian is really just a Little League baseball umpire and does this direct marketing stuff on the side. His ultimate goal is to umpire in the Little League World Series in Williamsport, PA.

Bob Bly

Bob Bly is a freelance direct-response copywriter and internet-marketing consultant with nearly four decades of experience in multichannel marketing. He has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, and Business & Legal Reports.

Bob writes marketing materials clients need to sell their products and services to businesses. He also consults with clients on marketing strategy, mail order selling, and lead generation programs. He has authored more than 95 books including Digital Marketing Handbook (Entrepreneur Press) and The Copywriter’s Handbook (Henry Holt & Co.). His articles have appeared in numerous publications such as DM News, Writer’s Digest, Amtrak Express, Cosmopolitan, Inside Direct Mail, and Bits & Pieces for Salespeople.

Bob has presented marketing, sales, and writing seminars for the U.S. Army, Independent Laboratory Distributors Association, American Institute of Chemical Engineers, American Marketing Association, Social Media Marketing World, and other groups. He also taught business-to-business copywriting and technical writing at New York University.

Carline Anglade-Cole

Carline Anglade-Cole is STILL getting paid well for doing something she loves! After 12 years in the direct-mail industry, Carline launched Cole Marketing Solutions, Inc. As a solo copywriter, her goal was to make a decent income and have flexibility and time to raise four kids with her firefighter husband, Mickey.

Along the way, she managed to create multi-year controls for leading clients in the health industry, got a shot at launching Oprah’s “O Magazine” in the direct-mail arena, and was honored as AWAI’s 2015 Copywriter of Year  Plus, she volunteers many hours each month in church-related activities as part of a worldwide bible education program.

Recently Carline completed her first-ever virtual seminar to train over 130 copy cubs how to write copy her crazy way – in just 4 weeks! Before the seminar was even over – many of the copy cubs landed paying jobs! Her advice to new writers: Talk your copy before you write a word! Then write copy that connects and helps your prospect – and the money will follow!

Sandy Franks

Sandy brings over two decades of publishing, marketing, and copywriting experience to the table. She’s hired countless copywriters, including some of the best in the business (Mike Palmer, Chip Biggs, Arthur Johnson) and overseen numerous multimillion-dollar successful campaigns.

She’s worked alongside well-known authors such as Dr. Atkins, Matthew Lesko, Addison Wiggins, and Bill Bonner and has co-authored two books: Barbarians of Wealth and Barbarians of Oil.

Before retiring from Agora, Sandy was the publisher of one of its flagship divisions, Taipan Publishing Group. She serves now as Senior Copy Chief for AWAI and is also the founder of the Women’s Financial Alliance, a small publishing company she started with her husband and daughter. Her articles have been featured in USA Today, The Huffington Post, and StreetAuthority.

Nick Usborne

Nick is a master online copywriter and site-optimization expert with 40 years of experience in the marketing industry.

The first 20 years were devoted to writing for print and direct mail, and the second 20 years have been focused on writing for the web. As a copywriter, consultant, and trainer, Nick has worked with hundreds of companies, including Disney, AOL, The New York Times, Yahoo!, MSN, The Getty Trust, and Intuit. He is also the author of the critically acclaimed book on writing for the web, Net Words: Creating High-Impact Online Copy.

Nick has authored five very popular AWAI programs: Web Copywriting 2.0: Your Complete Guide to Writing Web Copy that Converts, Profitable Freelancing, Marketing Confidence: Learn to Love Marketing Your Business, and How to Make Money as a Social Media Marketing Expert AND How to Write Your Own Money-Making Websites.

At home, he is a partner, father, grandfather, kayaker, skier, and voracious reader of both fiction and non-fiction.

John Forde

John is a copywriter, author, publisher, and popular speaker. Over the past 28 years, he’s helped his clients generate hundreds of millions of dollars in the financial, health, and travel industries. He also publishes the wildly popular e-letter, The Copywriter’s Roundtable, read and praised by some of the industry’s biggest names.

John has won numerous honors, including the prestigious Ouzilly Award for Sterling Copy, the 2008 AWAI Copywriter of the Year award, and the 2009 “MVP” Award from Agora Financial Publishing.

John and his lovely wife and their two adorable children live between the US and Paris, where they spend many a weekend in cafés and parks, eating (too many) baguettes, sipping (too much) wine and abusing the French language (just enough to get by).

Roberta Rosenberg

Roberta is Director of Marketing for the American Council of Engineering Companies (ACEC), a Washington-DC based trade association which advocates for the business interests of the engineering industry.

Prior to joining ACEC in 2012, Roberta served for 29 years as President/CEO of her own direct-marketing consultancy, MGP Direct, Inc., where she worked primarily with B2B clients in STEM, e-commerce, publishing, professional services, associations, and social service. She continues to consult selectively with clients as her schedule permits.

Roberta has worked with AWAI since the early 2000s as a copywriting coach, mentor, and instructor. She also has delivered digital marketing and copywriting workshops for MarketingProfs and the Online Marketing Institute. She recently became an adjunct associate professor at the University of Maryland Global Campus (UMGC) where she teaches undergraduate courses in e-commerce and marketing.

Pam Foster

Pam Foster is a Certified SEO Copywriter, blogger, and web content consultant. She joined the AWAI team full-time in November 2015 as its Director of Copywriting Training.

Wondering what niche you should write for? You’ll want to pay close attention to Pam. In 2009 she made a big splash in the pet industry by launching PetCopywriter.com and quickly becoming the “go-to” writer for many companies who sell pet- and veterinary-related products and services. In 2017, she sold PetCopywriter.com to a veterinarian who’s a copywriter. Now, Pam still provides limited copywriting services to that industry so she’s still in the game, working with clients, and showing you how it’s done.

Pam is also the founder of ContentClear Marketing (www.ContentClear.com), and she’s the author of several popular AWAI programs: How to Choose Your Writing Niche, Site Audits Made Simple, Working Effectively with Web Clients, and Essential Templates for Your Copywriting Business. She’s an AWAI Circle of Success Instructor and a frequent speaker online and at live events.

Ted Capshaw

Ted Capshaw is a student ‒ a student of life, people, and business. Prior to becoming an executive/life coach, Ted served as a Chief Learning Officer at several companies. He also was the Chief Operating Officer of a well-known non-profit organization in Baltimore.

Today, and for the last ten years, Ted spends the majority of his time coaching individuals and teams in such areas as communication, personal development, building trust, operating more effectively and efficiently while daring people to live a more balanced and meaningful life. Ted is known for his very real and hard-hitting insights that he delivers with an unwavering intent to assist and promote change. You can find some of his insights in his blog on life and leadership at www.tedstruth.com.

Ted lives in Westminster, MD with his wife Angel and two sons. He studied sociology in undergraduate school at the University of Minnesota and Human Development in Graduate School at St. Mary’s University of Minnesota.

Jen Stevens

Jennifer is a copywriter, editor, and author with a reputation for writing winning promos that mail for years and bring in millions of dollars. She’s the chief copywriter for International Living and that publication’s Executive Editor as well as the author of The Ultimate Travel Writer’s Program.

Jen specializes in writing copy about travel, retirement, and investment. She truly embraces the flexibility built into “the writer’s life,” having gallivanted over the years through 27 countries in Latin America, Europe, Africa, and Asia with a laptop in tow. In past incarnations, she lived in Paris and wrote market-research reports for the US Foreign Commercial Service. And she spent two years as a Peace Corps Volunteer teaching English on a spit of sand between Madagascar and Mozambique.

Today, she’s based in Colorado with her husband and three teenage boys and spends altogether too much time on deck at swim meets and not nearly enough gardening, camping, or skiing.

Casey Hibbard

Casey is a leading B2B and technology companies from around the nation and the world rely upon Casey Hibbard and her company — Compelling Cases Inc. — to prepare success stories and case studies that earn trust, land million-dollar sales deals, earn major PR in industry publications, and secure funding. Since 2001, Casey has written and managed more than 1,000 customer stories that have delivered powerful results for clients. Finding fresh, new ways to use the art and science of storytelling to help organizations earn mindshare and market share is her passion and commitment.

Given today’s ever-changing media landscape, Casey now advocates for leveraging the voices of valued customers to build trust, influence, and sales. The author of the first book on creating, managing and leveraging customer stories, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset, and a champion for the cause of organizational storytelling, Casey has crafted compelling stories for dozens of companies, such as Avaya, IHS, EarthLink Business, LANDESK, Office Depot and Acxiom Corporation.

Will Newman

Will has been writing direct-response copy for more than 20 years and is a popular trainer, mentor, and copy coach. After beginning his career as a researcher in biochemistry, Will decided he wanted a career that would provide more connections with people, so he became a teacher of severely-disabled children. After 25 years of teaching he set off on the path to career freedom through copywriting (www.newmancopycoach.com).

He began by writing in the alternative-health niche, but now he now specializes in writing copy for the fundraising niche and coaching for other copywriters. Will is a Master Instructor for COS; has developed course materials for the Headlines and Leads Intensive programs, Proof & Credibility, and Ultimate Finish Intensives; and also writes the weekly COS blog.

In his free time, Will volunteers at his local schools and is the secretary of his local Rotary club. Will and his wife, Linda, live in the mountains of rural northern California.

Marcella Alllison

Marcella Allison, https://marcellaallison.com, has over 25 years of experience working with successful entrepreneurs, marketers, and copywriters. She managed a multimillion-dollar art gallery and performed venture-capital due diligence for over $50 million in financing for biotech start-ups. As a copywriter and consultant, she currently works with some of the top direct-response copywriters and marketers in the country.

Her company, Copy Harvest, assists companies in maximizing their copywriting resources. Her clients include The Motley Fool, BottomLine, Inc., Advanced Bionutritionals, Money Map Press, Natural Health Sherpa, and others.

Marcella was awarded the 2018 Copywriter of the Year, by American Writers and Artists Inc. for her outstanding performance record and impact on the copywriting industry. She is also the founder of https://Titanides.com, an organization dedicated to promoting female entrepreneurs, marketers, and copywriters. Her book of collected women’s wisdom, Why Didn’t Anyone Tell Me This Sh*t Before? was published in 2019.

Lori Haller

Lori is an in-demand graphic designer whose studio has been creating award-winning, sales-generating direct mail, space advertising, online promotions, and design for more than 20 years.

Her clients include such prestigious names as Hyatt Hotels, Kay Jewelers, Forbes, The Motley Fool, and National Geographic.

She has helped create control-beating promotions for publishers and supplement marketers such as Boardroom, Soundview Publishing, StreetAuthority, Healthy Directions, Dr. Al Sears, Phillips Publishing, and Agora.

Lori is a member of AWAI’s Graphics Program Advisory Board, and the author of their Ultimate Guide to Building a Highly Profitable Graphic Design Business.

International design is one of her specialties, and in addition to the U.S. and Canada, she currently has clients in Bonn, Germany, Amsterdam, The Netherlands, London, England, Columbia and Ireland.

Joshua T. Boswell

Joshua is a husband, father, speaker, copywriter, and entrepreneur. He’s blissfully married to his “Dream Girl,” Margie, and together they have 11 rather amazing children.

Joshua’s copywriting clients have included companies such as Sony, Microsoft, GM, Verizon, Google, Toshiba, St. Jude Children’s Hospital, Catholic Relief Fund, Agora Publishing, and AWAI. He is intensely focused on helping copywriters live the writer’s life. He shares exclusively with AWAI members his best secrets and insights on landing clients and working less, while making more as a copywriter.

Working from home and living life on his own terms, Joshua states, “Copywriting has allowed me to reach every major financial goal I’ve set. Every year my income goes up and my workload goes down. This allows me to live the writer’s life in amazing ways. It’s not hard when you have a step-by-step system. I love sharing that system with other writers.”

Katie Yeakle

As one of AWAI’s Co-Founders, Katie has been with AWAI since the start in 1997. And, in the 24 years since asking, “Can You Write a Simple Letter?”, AWAI has had a bigger impact on the industry and has changed more lives for the better than she (or anyone!) could have ever dreamed. For Katie personally, being part of this always evolving organization, made up of smart and fun and caring people … where each meeting starts with “how can we help our members get more, do more, be more?” … has given her life purpose, drive and so much fulfillment. 

Prior to AWAI, Katie held just about every job within a direct marketing publishing company … from proofreader to fulfillment manager to publisher. (Trivia: Her first interview after graduating from the University of Florida 30+ years ago was with Mark Ford, who hired her as a copyeditor. He was the company’s editorial director at the time.) 

Today, as Executive Director, Katie oversees AWAI’s 100+ programs designed to help people turn their passions into careers and works daily guiding and mentoring writers on their path to living the writer’s life.