Meet This All-Star Lineup Of Copywriting Greats...  Only at Bootcamp!

2021 Bootcamp Presenters

Get ready for three incredible days flooded with fantastic “real world” copywriting techniques from today’s top working copywriters. This powerhouse lineup of experts will help you speed through the learning curve presenting the core writing techniques and arm you with the confidence you need to start and grow your freelance copywriting career.

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Scott Stratten

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Scott Stratten

 … the ultimate sales-and- marketing truth slayer — helps organizations see their business through a new lens with his unconventional “unmarketing” views and vanguard approach to building and maintaining real customer relationships.

As the president of Un-Marketing, he has transformed how corporations like PepsiCo, Century 21, Fidelity and Microsoft do business with radical insights on how to engage better with customers through social and viral marketing. Named a top 5 social media power influencer by, Scott elevates the conversation by putting the focus back on what matters most to current and potential buyers.
In 2018, Scott was inducted into the National Speakers Association Hall of Fame.

Drawing from his experience as a marketing industry innovator and the author of four best-selling business books, he convinces audiences to look at the big picture, which is about creating loyal, repeat customers who become brand evangelists because they genuinely love the goods or services you provide. With humor, passion and candor, Scott blends real world strategies with memorable stories that will completely change the way you market and sell, for the better.

Terri Trespicio

Terri is an award-winning writer, speaker, and brand advisor, and works with individuals and organizations to help nail their messaging and engage clients, customers, and fans. Her “Stop Searching for Your Passion” TEDx talk has more than 5-million views to date. She was recently named by HubSpot as one of the “Top 15 female speakers who are killing it” and has been cited as one of the world’s leading creatives by Creative Boom magazine. Her work has been featured Oprah magazine, Marie Claire, Prevention, Business Insider,, and A writer and facilitator certified in the Gateless method for capturing creative genius, she leads workshops to help professionals take their stories and ideas from page to stage and beyond.

Terri presents at conferences across the country, she was rated the #1 speaker at Barron’s Top Independent Women Advisors Summit and How Design Live. Terri is also a stand-up comic and has performed at famous Manhattan venues including Caroline’s, Dangerfield’s, Gotham, and New York Comedy Club. She lives in Manhattan. Visit her at

Russ Henneberry

Russ is the founder of Modern Publisher, a community of information product business owners and expert digital marketers. He has executed digital marketing projects for brands like, Crazy Egg, and Digital Marketer.

Russ has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, stage presentations and his book, Digital Marketing for Dummies.

He recently authored the American Writers & Artists course SEO Copywriting Mastery and Certification.

Russ lives in St. Louis, Missouri with this wonderful wife Sarah, his two amazing children, Thomas and Mary Grace, and an extremely enthusiastic dog name Buck.

Jason Fladlien

Jason Fladlien is known as the $100-million-dollar webinar man. His pitch webinars have set records in the information, coaching, affiliate, and software space. Not only do many claim him the best webinar presenter out there, he is also considered the best teacher of webinars. He draws upon his eclectic background for inspiration, from being a Hare Krishna monk and a rapper born in raised in the small town of Muscatine, Iowa.

People like Joe Polish describe him as “one of the top 5 living marketers on the planet.” Jason enjoys his role as Chief Strategy Officer and co-founder of Rapid Crush, Inc., a company who has pioneered many different digital-marketing methods that are considered standard today.

Due to his unrelenting passion for achievement, Jason has risen to the top of several industries including selling physical products on Amazon, as well as digital products, software, and coaching. By having so much success in many different areas of business, Jason is often called in by 7, 8 and even 9-figure companies to help them with their marketing.

When he’s not working, he’s enjoying life with his beautiful wife and three children in Southern California. His hobbies include chess, music composition, listening to epic fantasy novels, and hiking with Bryce, his German Shepherd.

Brian Kurtz

Brian has been a serial direct marketer for almost 40 years and never met a medium he didn’t like. He worked for Boardroom for 34 years. Under his marketing leadership, Boardroom’s revenues went from approximately $5 million (1981) to a high of over $150 million (2006).

Brian’s mission for the next 40 years as the Founder of “Titans Marketing” is to be the bridge between the truths of direct-response marketing and all that is considered state-of-the-art direct response marketing today. He has authored two books to date: The Advertising Solution, released in October of 2017, and Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, released in 2019.

Brian writes and speaks regularly (recent content at and But truth be told, Brian is really just a Little League baseball umpire and does this direct marketing stuff on the side. His ultimate goal is to umpire in the Little League World Series in Williamsport, PA.

Ilise Benun

Ilise Benun is the founder of, the go-to online resource for creative professionals who want better projects with bigger budgets, through which she offers business coaching to small groups and 1:1. She is also a national speaker and author of seven books, including “The Creative Professional’s Guide to Money,” and three online courses via CreativeLive — all tailored to the needs of copywriters and other creative professionals.

Since 2008, Ilise has hosted the Marketing Mentor Podcast, and her newest project is her role as “Business Coach” for the Savannah College of Art & Design. Follow her @ilisebenun and get her Quick Tips at

Bob Bly

Bob Bly is a freelance direct-response copywriter and internet-marketing consultant with nearly four decades of experience in multichannel marketing. He has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, and Business & Legal Reports.

Bob writes marketing materials clients need to sell their products and services to businesses. He also consults with clients on marketing strategy, mail order selling, and lead generation programs. He has authored more than 95 books including Digital Marketing Handbook (Entrepreneur Press) and The Copywriter’s Handbook (Henry Holt & Co.). His articles have appeared in numerous publications such as DM News, Writer’s Digest, Amtrak Express, Cosmopolitan, Inside Direct Mail, and Bits & Pieces for Salespeople.

Bob has presented marketing, sales, and writing seminars for the U.S. Army, Independent Laboratory Distributors Association, American Institute of Chemical Engineers, American Marketing Association, Social Media Marketing World, and other groups. He also taught business-to-business copywriting and technical writing at New York University.

Carline Anglade-Cole

Carline Anglade-Cole is STILL getting paid well for doing something she loves! After 12 years in the direct-mail industry, Carline launched Cole Marketing Solutions, Inc. As a solo copywriter, her goal was to make a decent income and have flexibility and time to raise four kids with her firefighter husband, Mickey.

Along the way, she managed to create multi-year controls for leading clients in the health industry, got a shot at launching Oprah’s “O Magazine” in the direct-mail arena, and was honored as AWAI’s 2015 Copywriter of Year  Plus, she volunteers many hours each month in church-related activities as part of a worldwide bible education program.

Recently Carline completed her first-ever virtual seminar to train over 130 copy cubs how to write copy her crazy way – in just 4 weeks! Before the seminar was even over – many of the copy cubs landed paying jobs! Her advice to new writers: Talk your copy before you write a word! Then write copy that connects and helps your prospect – and the money will follow!

Sandy Franks

Sandy brings over two decades of publishing, marketing, and copywriting experience to the table. She’s hired countless copywriters, including some of the best in the business (Mike Palmer, Chip Biggs, Arthur Johnson) and overseen numerous multimillion-dollar successful campaigns.

She’s worked alongside well-known authors such as Dr. Atkins, Matthew Lesko, Addison Wiggins, and Bill Bonner and has co-authored two books: Barbarians of Wealth and Barbarians of Oil.

Before retiring from Agora, Sandy was the publisher of one of its flagship divisions, Taipan Publishing Group. She serves now as Senior Copy Chief for AWAI and is also the founder of the Women’s Financial Alliance, a small publishing company she started with her husband and daughter. Her articles have been featured in USA Today, The Huffington Post, and StreetAuthority.

Nick Usborne

Nick is a master online copywriter and site-optimization expert with 40 years of experience in the marketing industry.

The first 20 years were devoted to writing for print and direct mail, and the second 20 years have been focused on writing for the web. As a copywriter, consultant, and trainer, Nick has worked with hundreds of companies, including Disney, AOL, The New York Times, Yahoo!, MSN, The Getty Trust, and Intuit. He is also the author of the critically acclaimed book on writing for the web, Net Words: Creating High-Impact Online Copy.

Nick has authored five very popular AWAI programs: Web Copywriting 2.0: Your Complete Guide to Writing Web Copy that Converts, Profitable Freelancing, Marketing Confidence: Learn to Love Marketing Your Business, and How to Make Money as a Social Media Marketing Expert AND How to Write Your Own Money-Making Websites.

At home, he is a partner, father, grandfather, kayaker, skier, and voracious reader of both fiction and non-fiction.

John Forde

John is a copywriter, author, publisher, and popular speaker. Over the past 28 years, he’s helped his clients generate hundreds of millions of dollars in the financial, health, and travel industries. He also publishes the wildly popular e-letter, The Copywriter’s Roundtable, read and praised by some of the industry’s biggest names.

John has won numerous honors, including the prestigious Ouzilly Award for Sterling Copy, the 2008 AWAI Copywriter of the Year award, and the 2009 “MVP” Award from Agora Financial Publishing.

John and his lovely wife and their two adorable children live between the US and Paris, where they spend many a weekend in cafés and parks, eating (too many) baguettes, sipping (too much) wine and abusing the French language (just enough to get by).

Roberta Rosenberg

Roberta is Director of Marketing for the American Council of Engineering Companies (ACEC), a Washington-DC based trade association which advocates for the business interests of the engineering industry.

Prior to joining ACEC in 2012, Roberta served for 29 years as President/CEO of her own direct-marketing consultancy, MGP Direct, Inc., where she worked primarily with B2B clients in STEM, e-commerce, publishing, professional services, associations, and social service. She continues to consult selectively with clients as her schedule permits.

Roberta has worked with AWAI since the early 2000s as a copywriting coach, mentor, and instructor. She also has delivered digital marketing and copywriting workshops for MarketingProfs and the Online Marketing Institute. She recently became an adjunct associate professor at the University of Maryland Global Campus (UMGC) where she teaches undergraduate courses in e-commerce and marketing.

Steve Slaunwhite

Steve is an award-winning copywriter who loves to teach as much as he loves to write. He is passionate about sharing his secrets to building a thriving copywriting business with anyone who will listen!

He specializes in working with high-profile speakers, consultants, and experts — as well as with CEOs and marketers of B2B companies, helping them create sales pages, email campaigns, ads, white papers, and more that get spectacular results.

Steve is the Simon & Schuster author of The Everything Guide to Writing Copy and the proud recipient of AWAI’s 2016 Copywriter of The Year. He’s been helping companies write marketing copy that sells for more than 20 years and has won multiple awards for his copywriting and marketing work, including the prestigious ACE Award for Direct Mail Copywriting.

Brian Clark

Brian is a writer, traveler, and entrepreneur. He’s the founder of the pioneering content marketing website Copyblogger, the personal growth newsletter Further, and Unemployable — a resource that provides smart strategies for freelancers and entrepreneurs.

In January 2006 when Brian started a one-man website called Copyblogger, it which quickly evolved into an influential digital trade magazine for the content marketing industry. It never took venture capital and made it to eight figures in annual revenue and high profit margins without advertising. The company created software-as-a-service, web hosting, WordPress themes and plugins, courses, and conferences. The Guardian and Advertising Age have recognized Copyblogger as one of the most powerful and influential blogs in the world.

This level of success, plus Brian’s early adoption of online content to fuel startup companies, makes him a recognized pioneer of the now $44 billion content marketing industry.

Jen Stevens

Jennifer is a copywriter, editor, and author with a reputation for writing winning promos that mail for years and bring in millions of dollars. She’s the chief copywriter for International Living and that publication’s Executive Editor as well as the author of The Ultimate Travel Writer’s Program.

Jen specializes in writing copy about travel, retirement, and investment. She truly embraces the flexibility built into “the writer’s life,” having gallivanted over the years through 27 countries in Latin America, Europe, Africa, and Asia with a laptop in tow. In past incarnations, she lived in Paris and wrote market-research reports for the US Foreign Commercial Service. And she spent two years as a Peace Corps Volunteer teaching English on a spit of sand between Madagascar and Mozambique.

Today, she’s based in Colorado with her husband and three teenage boys and spends altogether too much time on deck at swim meets and not nearly enough gardening, camping, or skiing.

Casey Hibbard

Casey is a leading B2B and technology companies from around the nation and the world rely upon Casey Hibbard and her company — Compelling Cases Inc. — to prepare success stories and case studies that earn trust, land million-dollar sales deals, earn major PR in industry publications, and secure funding. Since 2001, Casey has written and managed more than 1,000 customer stories that have delivered powerful results for clients. Finding fresh, new ways to use the art and science of storytelling to help organizations earn mindshare and market share is her passion and commitment.

Given today’s ever-changing media landscape, Casey now advocates for leveraging the voices of valued customers to build trust, influence, and sales. The author of the first book on creating, managing and leveraging customer stories, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset, and a champion for the cause of organizational storytelling, Casey has crafted compelling stories for dozens of companies, such as Avaya, IHS, EarthLink Business, LANDESK, Office Depot and Acxiom Corporation.

Ted Capshaw

Ted Capshaw is a student ‒ a student of life, people, and business. Prior to becoming an executive/life coach, Ted served as a Chief Learning Officer at several companies. He also was the Chief Operating Officer of a well-known non-profit organization in Baltimore.

Today, and for the last ten years, Ted spends the majority of his time coaching individuals and teams in such areas as communication, personal development, building trust, operating more effectively and efficiently while daring people to live a more balanced and meaningful life. Ted is known for his very real and hard-hitting insights that he delivers with an unwavering intent to assist and promote change. You can find some of his insights in his blog on life and leadership at

Ted lives in Westminster, MD with his wife Angel and two sons. He studied sociology in undergraduate school at the University of Minnesota and Human Development in Graduate School at St. Mary’s University of Minnesota.

Marcella Alllison

Marcella Allison,, has over 25 years of experience working with successful entrepreneurs, marketers, and copywriters. She managed a multimillion-dollar art gallery and performed venture-capital due diligence for over $50 million in financing for biotech start-ups. As a copywriter and consultant, she currently works with some of the top direct-response copywriters and marketers in the country.

Her company, Copy Harvest, assists companies in maximizing their copywriting resources. Her clients include The Motley Fool, BottomLine, Inc., Advanced Bionutritionals, Money Map Press, Natural Health Sherpa, and others.

Marcella was awarded the 2018 Copywriter of the Year, by American Writers and Artists Inc. for her outstanding performance record and impact on the copywriting industry. She is also the founder of, an organization dedicated to promoting female entrepreneurs, marketers, and copywriters. Her book of collected women’s wisdom, Why Didn’t Anyone Tell Me This Sh*t Before? was published in 2019.

Will Newman

Will has been writing direct-response copy for more than 20 years and is a popular trainer, mentor, and copy coach. After beginning his career as a researcher in biochemistry, Will decided he wanted a career that would provide more connections with people, so he became a teacher of severely-disabled children. After 25 years of teaching he set off on the path to career freedom through copywriting (

He began by writing in the alternative-health niche, but now he now specializes in writing copy for the fundraising niche and coaching for other copywriters. Will is a Master Instructor for COS; has developed course materials for the Headlines and Leads Intensive programs, Proof & Credibility, and Ultimate Finish Intensives; and also writes the weekly COS blog.

In his free time, Will volunteers at his local schools and is the secretary of his local Rotary club. Will and his wife, Linda, live in the mountains of rural northern California.

Joshua T. Boswell

Joshua is a husband, father, speaker, copywriter, and entrepreneur. He’s blissfully married to his “Dream Girl,” Margie, and together they have 11 rather amazing children.

Joshua’s copywriting clients have included companies such as Sony, Microsoft, GM, Verizon, Google, Toshiba, St. Jude Children’s Hospital, Catholic Relief Fund, Agora Publishing, and AWAI. He is intensely focused on helping copywriters live the writer’s life. He shares exclusively with AWAI members his best secrets and insights on landing clients and working less, while making more as a copywriter.

Working from home and living life on his own terms, Joshua states, “Copywriting has allowed me to reach every major financial goal I’ve set. Every year my income goes up and my workload goes down. This allows me to live the writer’s life in amazing ways. It’s not hard when you have a step-by-step system. I love sharing that system with other writers.”

Lori Haller

Lori is an in-demand graphic designer whose studio has been creating award-winning, sales-generating direct mail, space advertising, online promotions, and design for more than 20 years.

Her clients include such prestigious names as Hyatt Hotels, Kay Jewelers, Forbes, The Motley Fool, and National Geographic.

She has helped create control-beating promotions for publishers and supplement marketers such as Boardroom, Soundview Publishing, StreetAuthority, Healthy Directions, Dr. Al Sears, Phillips Publishing, and Agora.

Lori is a member of AWAI’s Graphics Program Advisory Board, and the author of their Ultimate Guide to Building a Highly Profitable Graphic Design Business.

International design is one of her specialties, and in addition to the U.S. and Canada, she currently has clients in Bonn, Germany, Amsterdam, The Netherlands, London, England, Columbia and Ireland.

Pam Foster

Pam Foster is a Certified SEO Copywriter, blogger, and web content consultant. She joined the AWAI team full-time in November 2015 as its Director of Copywriting Training.

Wondering what niche you should write for? You’ll want to pay close attention to Pam. In 2009 she made a big splash in the pet industry by launching and quickly becoming the “go-to” writer for many companies who sell pet- and veterinary-related products and services. In 2017, she sold to a veterinarian who’s a copywriter. Now, Pam still provides limited copywriting services to that industry so she’s still in the game, working with clients, and showing you how it’s done.

Pam is also the founder of ContentClear Marketing (, and she’s the author of several popular AWAI programs: How to Choose Your Writing Niche, Site Audits Made Simple, Working Effectively with Web Clients, and Essential Templates for Your Copywriting Business. She’s an AWAI Circle of Success Instructor and a frequent speaker online and at live events.